Marketing Comunications

·        Developing and restyling the brand, company philosophy, goals, objectives and mission;

·        Forming (or adapting) company image;

·        Developing the PR strategy of your company, creating a positive image, developing measures of supporting the image;

·        Public relations as the foundation of effective company activities;

·        Determining key and target audiences in the social environment, opinion leaders, forming interaction conceptions.

Internal Communications

·        Determining corporate culture standards;

·        Developing corporate image-making concepts with a system of instrumental solutions.

Media communications

·        Developing contact schedules with mass media;

·        Developing methodological and organizational planning for informational PR events (press briefings, press conferences, round table discussions, interviews, press gaggles);

·        Developing the PR information design (news development, story reporting, factual reporting, research reports, descriptive reports, image programs);

·        Mass media as a key audience in information work of the Company’s PR service;

·        Role of mass media in modern information society.  Forms of ownership and financing channels for Russian mass media (advertising, subscription, sponsorship, subscription fees); form of economic and administrative influence of the state on mass media (taxes, benefits), information freedom in mass media and forms of public control.

·        Mass media infrastructure.  Types of information agencies: status, content characteristics.

·        Relations with mass media as a bilateral dynamic process; character and mechanisms of PR-mass media interaction.  Ethics and principles of professional mass media communications.  Goals and objectives of PR specialist operations in mass media. Criteria of mass media selection by the press service of the Company.

The work of the PR manager in the B2B sphere must be more extensive.  Instead of intensive work on several reports (with the exception of leading business publications in the country), the company must provide the presence effect in a large number of publications.  An important factor in overall effectiveness of the publication lies in the company being able to use quotes in the article for future marketing materials (the article must contain positive assessments of the work your company does).

Special Events

Developing scripts of special events, such as presentations, receptions, charity auctions, cocktails and receptions.

Monitoring and Analysis

Developing studies of social environment using statistical information, studies of secondary sources (mass media reports on certain subjects or problem areas, media dossiers, study of internet sources, content analysis of mass media publications);

Developing tactics of sociological studies of target audiences, studies of public opinion;

Communication with state authorities and public organizations

Design and Creative Solutions

Developing concepts of company style and standard.  Definition of the company style as a means, condition and goal of PR activities. 

The functional meaning of the company style (situational analysis of the quality of visual attributes of the company, the concept of the company style, developing creative solutions, technical implementation of company style correction programs, calculating expenses of PR promotion events, popularizing upgraded company style constants, assessing the effectiveness of the style).

Developing anti-crisis management programs